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Tom Light Chevrolet wanted a billboard located by their competitor that urged drivers to bypass the competition and to go to their dealership instead just a little further ahead.
To play with their name “Light,” the idea of “light at the end of the tunnel” was used – with the prized Chevy Silverado at the end as the payoff.
Bob Stallings Hyundai wanted a billboard that would entice drivers to buy from their dealership instead of their competitors.
With the hand extension reaching into the billboard to grab the Hyundai speeding off, it exaggerates Hyundai being “In Demand,” thus make them the preferred dealership.
Bob Stallings Hyundai wanted to feature their great service and draw attention to their message from drivers.
The “White Glove Service” extension on the billboard accentuated the idea and provided the intention of the message with attention-grabbing flair.
Cowboys Fit wanted a new look from their previous creative they had been doing and asked to put something together for their billboard. They were promoting a free 3-day work out special for potential new customers.
I wanted to give them something creative and dynamic, utilizing 3 photos from their photo shoot at their gym and making the people working out in the pictures the focus when reading the headline to reinforce the message.
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