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Martin UAV wanted their booth for big trade shows to be redesigned to reflect the new branding and website we created for their product, V-BAT.
Elements and photography that was used on the website was used as the focus of the design. To relate and display why V-BAT was important and relevant to visitors, V-BAT was highlighted in its uses in action throughout the booth.
Martin UAV decided to replace their heavier trade booth with a lighter version to save on shipping costs.
With this design, they wanted to focus on maritime for their upcoming trade show that many military, including marines, would be attending – as this is one of their target markets. A dynamic scenario was created – combining 3-4 images to create the marine visual with V-BAT in action, flying above the soldiers. To the side, the important information was broken down about the V-BAT, so that their booth visitors would have what they needed to make an educated decision about the V-BAT while seeing it in action.
Essential Formulas wanted to redesign their trade show booth for the U.S. market.
Being based in Japan, key elements of their culture was used in the design. The well-known mountain in Japan, Mount Fuji, was used as the centerpiece. An origami style for the mountain and birds flying through clouds was utilized to tie in an “elevated product” with the headline “Probiotics At A Higher Level.” Throughout the booth design, these elements and colors of the various product lines the brand offered were featured to highlight each product.
Martin UAV needed assets for smaller trade shows since their big trade booth would be too big. They wanted the assets to be informative since this would be more lean in materials
A pop-up banner was created that was action and image-focused to draw in the attendees while still providing the necessary information. The blue print style posters gave more detailed information about the product itself.
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