Cheryl-Pelzel-Logo-Pale-Pink

Packaging

Essential Formulas

Collagen Plus Product

Essential Formulas wanted to redesign their box for their collagen product for the U.S. market.

After researching other collagen competitors, a clean style for a quality feel was decided upon. The box was white and used the product’s pink color on main elements to keep the product on brand. The imagery represented smooth, calm, relaxation, and hints of beauty.

Sample Pack

Essential Formulas needed their sample pack for their Collagen Plus product to reflect the new box design we created for the U.S. market.

The new box design was mimicked with the new sample box layout while adjusting the content where needed for consumer education.

Essential Formulas

In Store Display

Essential Formulas wanted to create an in-store display for their probiotic product for U.S. stores. They wanted it to be informative and easy for the store employees to setup.

It was decided to make the box perforated on the sides and top – to have a unique display of the ingredients contained inside the probiotic capsule to inform customers about the product in an interesting way. In the bottom insert, were flyers with more detailed information about the product.

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