Essential Formulas wanted to redesign their box for their collagen product for the U.S. market.
After researching other collagen competitors, a clean style for a quality feel was decided upon. The box was white and used the product’s pink color on main elements to keep the product on brand. The imagery represented smooth, calm, relaxation, and hints of beauty.
Essential Formulas wanted to create an in-store display for their probiotic product for U.S. stores. They wanted it to be informative and easy for the store employees to setup.
It was decided to make the box perforated on the sides and top – to have a unique display of the ingredients contained inside the probiotic capsule to inform customers about the product in an interesting way. In the bottom insert, were flyers with more detailed information about the product.
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